The Smart Phone Wars – A New Hope. Will the forthcoming Windows Phone 7, Nokia N8 or the BlackBerry Torch be able to break the iPhone and Android dominance in the Smartphone market ?
Within the next month the BlackBerry Torch, the Windows Phone 7 and the Nokia N8 will be released to the general public. All three phones are designed to eat into the dominance of Apples iPhone and Googles Android platform and the question is whether any of the three will be successful enough to make inroads against the might of Apple and Google.
From a business perspective, both Microsoft and Nokia have been historically strong but their market share have weakened lately, however RIMs BlackBerry devices have seen continued success within the business market.
Many people do question whether businesses need a BlackBerry phone to try and compete with the iPhone and Android as typically businesses want their Smartphones to access to their business applications on the move, great battery life, ease of use and reliability of the phone in general.
In fact, all three phones (Nokia N8, Windows Phone 7 and BlackBerry Torch) do have something in common their new features and capabilities are primarily designed to attract consumers away from iPhone and Android and extending their business specific capabilities seems to be second place with more modest changes apparent in all three devices. The iPhone and Android went the other way first launching consumer devices and later adding business capabilities.
Granted, the Windows Phone 7 will be able to edit SharePoint (Microsofts web portal technology) documents on the fly but there is no Unified Communications software capability for Microsofts own Unified Communications products available at launch. In fact, most of the new features of this phone are around consumer multi-media capabilities and consumer software applications linking the phone with Microsoft Live Microsofts consumer web platform.
The Nokia N8 is powered by the new Symbian 3 software and does have the Unified Communications software pre-installed which is a boon for businesses wanting to use Microsofts Unified Communications Technology and also has improved multi-tasking another business feature, however many of the new capabilities are targeted at the consumer such as improved graphics, multi-point touch and multiple home screens. The
BlackBerry Torch 9800 runs the new OS 6 and again has many improved consumer features such as an improved 5MP camera and integrated social networking and although it features a slide out qwerty keyboard, the touch screen interface features heavily.
It will be interesting to see whether the power of Apples iPhone and Googles Android brands will win over the new advanced features of these three new devices.
How Microsofts Hyper V and Next Generation Hosted Unified Communications Platform will drive the Cloud model through the Telecoms Industry.
The economic environment and the improving quality and reduction of cost of broadband connectivity is tipping hosted iPBX products from early adoption in to the mainstream within the UK; there is still a way to go but all indicators point to this movement.
Driven by the demand of small and medium sized businesses to have a flexible and mobilised workforce, companies are seeking out new technologies to help bolster their bottom line. Technologies such as Hosted iPBX and Unified Communications.
Its not just the SMB; the (cash strapped) public sector is also showing a keen interest in deploying their next generation telecoms and unified communications in the cloud in order to further reduce their operational costs.
While this shift is taking place, the Lync Server (Microsoft’s next generation communication Server) – single tenant version – is readying for launch and in less than a year later a multi-tenant version will be released.
Just A few years ago most single tenant server software would be deployed at a customers premise. However due to the maturing of virtualisation technology from Microsoft and others the deployment options are now somewhat different.
It is expected that many single tenant dedicated deployments will be placed in the cloud under the control of Dynamic Data Centre and other competing technologies.
Lync Server (Microsoft’s Unified Communication Server) will essentially replace the function of the on-premise PABX and even many functions of the advanced hosted iPBX systems currently on the market.
So if it will be possible to deploy a dedicated Customer Unified Communications System that replaces a company PABX and adds many advanced capabilities using very low cost hosted software low cost handsets and soft-phones – what will this do to the Telecoms Industry ?
The jury is still out, but one thing is for sure, change is coming!
Hybrid Cloud Communications – How Telecoms Resellers can turn their CAPEX based Businesses into OPEX based service operations.
Telecoms Resellers who want to sell the new Cloud Based Communication Services have a challenge – how they turn their mostly CAPEX based business models into an OPEX based service business without destroying their cash-flow in the short term.




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