During the last year, I have been working on a start-up called SYNETY which has developed a telecoms web service called the CloudCall API.

Building customised IVR, Outbound voice applications or Hosted PBX services  is currently an expensive proposition. Traditionally, you needed to purchase an IVR platform (software and hardware) then install either on-premise or host in a carrier’s data-centre, plug in E1 trunks and then build and test your application. As you grew, you would be constrained by the trunk capacity of your IVR equipment and as time went on, your application and IVR equipment would become out of date. Any idea how bad text to speech (TTS) or Voice recognition technology was just 3 years ago ?

Now there is a new way to build, test, deploy and scale your IVR or outbound communications applications – the SYNETY CloudCall API.

More information is available at www.cloudcall.com

SYNETY will be officially openening its doors for business on January 3rd.